Change by Design

Change by Design
Subtitle: How Design Thinking Transforms Organizations and Inspires Innovation
Authors:
Publisher: HarperCollins Publishers Inc
EAN: 9780061766084
ISBN: 0061766089
Categories: Finance and Accounting | Business and Management | Business Innovation | Entrepreneurship | Management Leadership and Motivation | Management Decision Making | Organizational Theory |

The subject of "design thinking" is the rage at business schools, throughout corporations, and increasingly in the popular press-due in large part to the work of IDEO, a leading design firm, and its celebrated CEO, Tim Brown, who uses this book to show how the techniques and strategies of design belong at every level of business.The myth of innovation is that brilliant ideas leap fully formed from the minds of geniuses. The reality is that most innovations come from a process of rigorous examination through which great ideas are identified and developed before being realized as new offerings and capabilities. Change by Design explains design thinking, the collaborative process by which the designer's sensibilities and methods are employed to match people's needs, not only with what is technically feasible, but what is viable to the bottom line. Design thinking converts need into demand. It's a human-centered approach to problem solving that helps people and organizations become more in


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