Category: behavioural economics


Misbehaving Misbehaving
The Making of Behavioural Economics
Author: Richard H. Thaler
Publisher: Penguin Books Ltd
Format: Paperback
9780241951224, 0241951224
Psychology , Behavioural Economics , Behavioural Economics ,


Contagious Contagious
Why Things Catch on
Author: Jonah Berger
Publisher: SIMON and SCHUSTER
Format: Paperback
9781451686586, 1451686587
Behavioural Economics , Behavioural Economics , Sales & Marketing , Advertising , Market Research ,


This Is Marketing This Is Marketing
You Can't Be Seen Until You Learn to See
Author: Seth Godin
Publisher: PORTFOLIO
Format: Hardback
9780525540830, 0525540830
Behavioural Economics , Behavioural Economics , Management & Management Techniques , Sales & Marketing , Market Research , Office & Workplace ,


The Upside of Irrationality The Upside of Irrationality
The Unexpected Benefits of Defying Logic at Work and Home
Author: Dr Dan Ariely
Publisher: Harper
Format: Paperback
9780062086440, 0062086448
Popular Culture , Cognition & Cognitive Psychology , Behavioural Economics , Behavioural Economics , Market Research , Probability & Statistics ,


The Choice Factory The Choice Factory
25 behavioural biases that influence what we buy
Author: Richard Shotton
Publisher: Harriman House Publishing
Format: Paperback
9780857196095, 085719609X
Psychology , Behavioural Theory (Behaviourism) , Behavioural Economics , Behavioural Economics , Sales & Marketing , Advertising , Market Research ,


The Undoing Project The Undoing Project
A Friendship that Changed the World
Author: Michael Lewis
Publisher: Penguin Books Ltd
Format: Hardback
9780241254738, 0241254736
Behavioural Economics , Behavioural Economics ,


Scarcity Scarcity
The True Cost of Not Having Enough
Author: Sendhil Mullainathan
Publisher: Penguin Books Ltd
Format: Paperback
9780141049199, 0141049197
Poverty & Unemployment , Psychology , Economics , Economics , Behavioural Economics , Behavioural Economics , Popular Psychology ,


Contagious Contagious
Why Things Catch on
Author: Jonah Berger
Publisher: SIMON and SCHUSTER
Format: Hardback
9781451686579, 1451686579
Sociology , Behavioural Economics , Behavioural Economics , Sales & Marketing , Advertising , Market Research ,


Dollars and Sense Dollars and Sense
How We Misthink Money and How to Spend Smarter
Author: Dr Dan Ariely
Publisher: Harper
Format: Paperback
9780062699565, 0062699563
Behavioural Economics , Behavioural Economics , Management Accounting & Bookkeeping , Finance , Management Decision Making , Market Research , Personal Finance ,


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