Category: behavioural economics


Misbehaving Misbehaving
The Making of Behavioural Economics
Author: Richard H. Thaler
Publisher: Penguin Books Ltd
Format: Paperback
9780241951224, 0241951224
Psychology , Behavioural Economics , Behavioural Economics ,


Contagious Contagious
Why Things Catch on
Author: Jonah Berger
Publisher: SIMON and SCHUSTER
Format: Paperback
9781451686586, 1451686587
Behavioural Economics , Behavioural Economics , Sales & Marketing , Advertising , Market Research ,


Buyology Buyology
Truth and Lies about Why We Buy
Author: Martin Lindstrom
Publisher: Bantam Doubleday Dell Publishing Group Inc
Format: Paperback
9780385523899, 0385523890
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The Upside of Irrationality The Upside of Irrationality
The Unexpected Benefits of Defying Logic at Work and Home
Author: Dr Dan Ariely
Publisher: Harper
Format: Paperback
9780062086440, 0062086448
Popular Culture , Cognition & Cognitive Psychology , Behavioural Economics , Behavioural Economics , Market Research , Probability & Statistics ,


The Choice Factory The Choice Factory
25 behavioural biases that influence what we buy
Author: Richard Shotton
Publisher: Harriman House Publishing
Format: Paperback
9780857196095, 085719609X
Psychology , Behavioural Theory (Behaviourism) , Behavioural Economics , Behavioural Economics , Sales & Marketing , Advertising , Market Research ,


This Is Marketing This Is Marketing
You Can't Be Seen Until You Learn to See
Author: Seth Godin
Publisher: PORTFOLIO
Format: Hardback
9780525540830, 0525540830
Sales & Marketing


Scarcity Scarcity
The True Cost of Not Having Enough
Author: Sendhil Mullainathan
Publisher: Penguin Books Ltd
Format: Paperback
9780141049199, 0141049197
Popular Psychology


The Curse of Bigness The Curse of Bigness
Antitrust in the New Gilded Age
Author: Tim Wu
Publisher: Columbia Global Reports
Format: Paperback
9780999745465, 0999745468
Corporate Governance & Responsibilities


Contagious Contagious
Why Things Catch on
Author: Jonah Berger
Publisher: SIMON and SCHUSTER
Format: Hardback
9781451686579, 1451686579
Sociology , Behavioural Economics , Behavioural Economics , Sales & Marketing , Advertising , Market Research ,


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